Affective priming with masked, complex scenes
نویسندگان
چکیده
منابع مشابه
Moderation of masked affective priming 1 Running head: MODERATION OF MASKED AFFECTIVE PRIMING Automatic evaluation isn’t that crude! Moderation of masked affective priming by type of valence
In two experiments, the automatic processing of evaluative information was investigated using a masked affective priming paradigm, varying valence (positive vs. negative) and relevance (other-relevant traits vs. possessor-relevant traits; Peeters, 1983) of prime and target stimuli. It was found that under specified conditions, valence-congruency effects were only found if prime and target match...
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Emoticons seem to enrich computer-mediated communication by improving enjoyment, perceived richness and usefulness of information (Huang, Yen, & Zhang, 2008). Despite their extensive use over the last decades, the way emoticons affect subsequent emotional/cognitive processing is not fully understood. Here we conducted a masked priming experiment that explored the time course of the masked affec...
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Prime pictures portraying pleasant or unpleasant scenes were briefly presented (150-ms display; SOAs of 300 or 800 ms), followed by probe pictures either congruent or incongruent in emotional valence. In an evaluative decision task, participants responded whether the probe was emotionally positive or negative. Affective priming was reflected in shorter response latencies for congruent than for ...
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Masked priming is used in psycholinguistic studies to assess questions about lexical access and representation. We present two masked priming experiments using MEG. If the MEG signal elicited by words reflects specific aspects of lexical retrieval, then one expects to identify specific neural correlates of retrieval that are sensitive to priming. To date, the electrophysiological evidence has b...
متن کاملAffective priming with subliminally presented pictures.
Affective priming studies have demonstrated that subliminally presented prime words can exert an influence on responses towards positive or negative target stimuli. In the present series of experiments, it was investigated whether these findings can be extended to pictorial stimuli. Ideographically selected positive, neutral, and negative picture primes that were sandwich-masked immediately pre...
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ژورنال
عنوان ژورنال: Journal of Vision
سال: 2010
ISSN: 1534-7362
DOI: 10.1167/1.3.296